Creative displays and engaging games help people learn interactively.

CHALLENGE

Engage and educate people attending events while helping them learn to reduce, reuse and recycle.

SERVICES

  • Measurement/Reporting

  • Event Outreach

  • Design

  • Concept

APPROACH

A light-hearted interactive recycling game booth staffed with enthusiastic hosts helps the City of Oakland get out the word about how to recycle properly. A prize wheel draws them in; and the “Where Does It Go?” recycling sorting game leaves the player with a memory of how to recycle properly.

RESULTS

At 12 events, we’ve reached a diverse cross section of nearly 2,500 Oakland residents, including 1,853 game contestants. These numbers represent high-value interactions during which residents and staff engage in in-depth conversations about the recycling program.

PageLines