Gigantic works with a team representing haulers and City staff to reach out to the community via social media.
Oakland Recycles needed to get out multiple messages in a friendly way about recycling services and challenges to City residents and businesses.
- Social Media
- Online Advertising
- In-Person Outreach
APPROACHGigantic worked with the City and partners to implement a process for creating, getting approval and posting to social media channels Facebook, Twitter and YouTube. In-person meetings and frequent communication keep social posts fresh and timely. Reach is supplemented with selected promoted posts as agreed by the team. Gigantic staff monitor the channels and keywords and report back to the team on which posts work best.
Social media is becoming an important source of input from the public and serves as an additional customer service channel for Oakland Recycles. Follower growth is steady, and Twitter has proven to be a valuable way to reach influencers and make them aware of Oakland Recycles’ efforts.