Gigantic planned, produced and promoted a simple, multi-lingual video to show residents of apartments and condos how to collect and dispose of food scraps to comply with state composting mandates.
CHALLENGE
With SB 1383 compliance deadlines imminent, South Bayside Waste Management Authority (SBWMA) and hauler Recology needed to increase food scrap collection programs in thousands of apartment and condo buildings. Gigantic was tasked with helping the team develop communications tools to support the effort.
SERVICES
- Concept Development
- Graphic Design
- Photography
- Video Production
- Digital Promotion
APPROACH
Gigantic led the partners through a process to identify what audience and tools were of most in need of outreach support. Conscious of not duplicating effort between agency and hauler, the group agreed to create a video that could be promoted to multi-family residents to support the on-the-ground outreach team. Given the multitude of cultures and languages in the service area, our team created a script that told the composting story visually, without words. Key content was shown graphically, then translated into two additional languages. To support this basic story, our team recorded voice-over in all three languages to provide details. Our team also ran YouTube and Facebook promotions of the videos. Posters were displayed by carts and in common areas, and doorhangers distributed to each unit. Both print materials used a QR code to help promote the video.
RESULTS