Gigantic uses proven strategies to plan and implement environmental outreach programs that work.
Human beings are not rational machines. While facts and statistics have an important place in promoting positive environmental behaviors, studies have shown that left-brain appeal is not always enough to persuade. Highly strategic, behavior change marketing not education is the most effective way to spread sustainable practices. Our work is guided by time-tested theories and practices, as well as the latest research in behavioral change science to deliver demonstrable results.
The Right Message at the Right Time
Frequently, persuading the public to do something is much more challenging than persuading them to buy something. That’s why we employ principles of Community Based Social Marketing and Diffusion of Innovations (among others), as well as elements of traditional marketing. These models help address the additional challenges that behavior change poses for communicators. We know of no other firm that combines and deploys this particular combination of powerful tools on behalf of its clients.