Often in the course of our work we are lucky enough to run into local residents who embody the environmental attitudes that we cherish. Often those people are exemplary in other ways, as well. The Gigantic team met Gail Lillian on a photo shoot for recycling and composting in the food service industry. Her business—Liba Falafel in Uptown Oakland—was the perfect backdrop. Not only is her shop bright and beautifully decorated, it also models a lot of the best practices we wanted to show: reusable cups and silverware for “eat in” customers, color-coded bins in the kitchen and even custom-made signage with actual materials displayed above the restaurant’s self-bussing station.
What motivates her to be so mindful about waste? Gail doesn’t think it’s a big deal. “I just like things in their proper place. Isn’t what I do pretty standard nowadays? Also, restaurants have so much more compostable
waste than other industries—we should be models on how to separate it.”
When she sees the need, Gail also advocates for the community outside of work, be it as a certified mediator, or in her role on the City of Oakland’s task force for commercially sexually exploited children. Does it help to be a restaurateur? Gail thinks yes: “In my experience, chefs are seen as semi-celebrities. Sometimes that helps your voice get listened to, and we should use our voices for things we believe in.”
Thanks, Gail, for making Oakland such an inspiring place to be!
It is with great pleasure and pride that I announce my new position as Principal at Gigantic Idea Studio! I am now co-leading the company with founder Lisa Duba. I feel I have truly landed in my professional home, as we collaborate with our clients to create positive environmental change.
It’s been a wonderful journey. As many of you know, I’ve been a regular contributor to Gigantic projects since 2009. What you might not know is that in 2009, I found myself at a point of personal reinvention: I was finishing my Green MBA degree; ending 14 years with a previous employer(the recession “eliminated” my position) and mourning the passing of my mom from cancer. All occurred within weeks of one another. After all that I realized I did not want to work full-time for anyone again …unless I was an owner.
I’ve been preparing to be an entrepreneur for a long time. I grew up with a family business—John Neteler Auto Sales and Service—and I went to grad school to learn triple bottom line business management. So when I found myself at a crossroads, I was prepared to strike out on my own as a freelancer. Within six months of launching my independent business I was working with an extensive list of clients across several industries: sustainability, tech, healthcare, education and more.
Gigantic Idea Studio was one of my first, and proved to be one of my best, clients. Over the years, Gigantic allowed me to fully exercise so many of skills: creative brainstorming, strategizing, designing, photographing, facilitating, and engaging communities.
Fast forward to fall 2015, when Lisa Duba and I began a conversation about co-ownership of Gigantic. We took our time and thoroughly discussed the opportunities and challenges of partnership and how best to co-create a successful path forward for Gigantic. Now it is official! I look forward to many years of collaboration with Gigantic’s fabulous team and our amazing clients to make the world a better place. Please contact me if you would have questions.