For our government and non-profit partners in environmental behavior change, the good news is: we’re all in this together. When our messaging about recycling, waste reduction, energy conservation and respect for nature spreads far and wide, we all win! So it’s smart to help each other reach as many people as possible.
That’s where the partner power comes in by creating a network of like-minded organizations and a process for sharing partner messages across groups and platforms. It’s a very simple idea: compile your sharable messages into a few easily “cut and pasted” formats, such as newsletter article, Facebook or Instagram, then send the memo to a curated list of partner organizations that pick up and share the content on their channels.
It’s a Win-Win
Not only does the partner memo amplify the original sender’s message, it provides content for those of us struggling to come up with new things to say in our e-news, website or social media.
Make a list of the top organizations that share your values and communication topics. Some might be direct “competitors” such as a non-profit with a similar focus, or local governments, more general community organizations (that would be interested in helping their constituents, such as the public library. Reach out to these organizations and explain that you’d like to share content with them and invite them to share theirs with you. Set up your memo template and start sharing!
Top Tips for Effective Partner Memos
Send regularly, but not TOO often
Send your partner memos on a regular schedule if possible, say once a quarter. For time-sensitive messages, be sure to allow plenty of notice so that your content can be included at the right time for the recipient. In other words, don’t send your Christmas post to partners on December 23rd!
Make it easy!
The easier you make it, the more likely your content is to be shared. Include suggested headlines, pertinent links and, ALWAYS, images. Link to downloadable images that are properly sized for each channel. Be sure to specify if a photo credit as needed.
Share and share alike, right? Be open to sharing other organizations’ content in your channels. Showing the world that you are a good partner concerned about your community is an excellent strategy – and it’s the right thing to do.
Sometimes the simplest tools can be the most effective. A little effort to set up the partner memo system will pay off for months to come as your partner power and messaging takes flight.