Gigantic helped brand Zero Waste Living and created a series of videos and print ads showcasing alternatives to single-use packaged goods.
Zero Waste Palo Alto wanted to inspire residents to move beyond recycling to achieve zero waste goals, by adding waste prevention and reduction practices to their daily lives.
- Concept Development
- Graphic Design
- Multi-Media Production
- Digital Media Promotion
APPROACHOur team worked with the City and GreenWaste to identify acceptable consumer choices and practices that greatly reduced packaging waste from household and personal products. We developed the tagline, “Everyday Actions Add Up” and used visuals to show how swapping out even one product results in a sizeable reduction of disposable